Services &

Capabilities

Brilliant ideas are only possible with sound strategy and the knowledge that the environment is constantly changing.
The notion that ideas are generated for 'Channels' is outdated, replaced by a landscape of literally millions of 'Intersections' where users can be found interfacing with technology (and media).
At Deepend we believe these Intersections form the basis of where brands can connect with their consumers and are the focus of how we apply our efforts, striving to make businesses more successful.

To complement this, we have refined our capabilities across two core service offerings:
 
 

Production Services / Connected

Application Development

While we are passionate about following cutting-edge technologies, we are realistic about their business viability - so we conduct regular evaluations for suitability in real business-grade applications including support, community and life expectancy.
Deepend are experts at application development - that goes without saying, but often it’s all that is said. That and a lot of boilerplate; boardroom bingo; over-produced; over-generalised descriptions of a company's application development capabilities. Which to a technical director is blah, blah, blah - so, what do we really do?
 
Deepend create business-critical applications from a user-centred design perspective, guided through an Agile SDLC and employing contemporary architectural patterns. And the appropriate separation of concerns allows for the continual extension of your core business processes into emerging technologies on web, desktop, mobile and tablet platforms.

From analysis and architecture through to design, coding, testing and deployment, we provide expertise at all levels of application design including database design, business logic, integration, UX and UI.

 
And if you’re looking for acronyms, we use languages including HTML5, CSS3, JavaScript, C#, PHP, Objective C, SASS/LESS, ActionScript3, ExpressionBlend, Java building on top of platforms including .NET, Zend, iOS, Apache/IIS and Mono.
 
Our development time is bootstrapped using frameworks including JQuery, Microsoft MVC, WCF, WPF, CodeIgniter, Flash/Flex, PureMVC, Modernizr and Masonry/960.
 
We utilise unit testing and deployment systems including PHPUnit, NUnit, Adobe Shadow, Team City and Phing to provide Q/A confidence and automation. Of course, this list isn’t exhaustive and we constantly update our skills in relation to new technologies.
 
And while we are passionate about following cutting-edge technologies, we are realistic about their business viability – so we conduct regular evaluations of new, exciting yet contentious technologies such as Silverlight, Node.js, NoSQL and cloud computing, for their suitability in real business-grade applications including support, community and life expectancy. Meaning you can be confident that when we recommend a business technology choice, it’s based on merit rather than hype.
 
We also believe that occasionally it’s worth pushing the boat out - even when the technology hasn’t quite yet landed. We are highly experienced in backwards and forwards compatibility techniques, including the use of polyfills, graceful degradation and progressive enhancement, which enables us to safely utilise new technology even before browser support has reached 100%.
 

Need to know more? Take a look at how we successfully built one of the first major Australian HTML5 websites by redeveloping FOX8.tv, even though IE8 was lacking in key features, yet dominating the demographic.  

Leadership Team

Pip Jones

Product Innovation Director

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