The most successful brand innovations come from ideas that connect people – through a sense of positive newness – to the unique values that a brand chooses to own and live by.
And while traditionally brand innovation has emerged in the form of products and services, today it is just as likely to transpire in the way a welcome screen says hello.
‘The only sustainable competitive advantage comes from out-innovating the competition’ according to James Morse – Harvard Business Review, and we couldn’t agree more.
In order to help our clients out-innovate the competition, we draw on our vast marketing, technical and digital experience, as well as our inherent understanding of brands and culture.
Innovation is increasingly being employed to create competitive advantages in all facets of business, and while innovations on their own are interesting, when inspired by a brand’s mission, values and uniqueness, they are capable of changing a business, an industry and a generation.
Which is why at Deepend consideration of the brand is elevated in everything we do – we constantly ask: have we powerfully connected to what’s great about a brand, is that apparent in the solution we have created, is it an innovation that the brand can truly own – one that another brand couldn’t?
And we utilise dynamic workshops to connect us with a brand; define a strategy; expose innovation and create ideas that exceed business objectives.
At Deepend, we are passionate about the power of innovation and we believe that brands whose innovations are inspired by a truth about them, are brands destined to succeed.
Need to know more? Here are some inspirational brand innovations we’ve created for our clients.