Branded content blurs the line between advertising and entertainment, and when executed well provides a unique and extremely effective tool for brands.
Achieved through various formats including documentary, viral, event coverage and other broadcasting styles, branded content is shaping the future of the advertising industry and knocking the concept of the 30 spot for six.
Entertainment or branded content isn’t difficult to achieve for most brands – the simple act of recording the story behind your brand can create branded content capable of reaching and affecting your audience.
Well made short films can be incredibly inspiring, and when used well can allow brands to speak directly with consumers as they make brand related purchase decisions. And by incorporating subtle (or not so subtle) product placement, brands not only enrich product images they also establish a more intrinsic bond with the consumer.
Need to know more? Take a look at how Deepend have created entertaining and effective branded content for our clients.