Corporate videos represent a time-honoured means of communicating company messages, and in today’s fast paced world they have lost none of their momentum. In fact, their presence and relevance has increased with a surge in devices fit for displaying them.
Online video viewing is 30% higher on tablets than other devices, and with a projected annual growth of over 300% for connected televisions, it’s little wonder that corporate videos maintain a vital role in marketing, training, promotion and brand communication.
The standard benefits associated with corporate videos include an increase in professionalism, corporate image and trust in a brand. However, lesser known is the positive impact a successful testimonial, how to, or role-play can have on a company’s culture, vision and values.
Corporate videos are effective at seminars and conferences, as well as on company websites and intranets. And with a growing number of people viewing videos on their way to and from work via phones and tablets, corporate videos are becoming an increasingly valuable tool for brands wanting to share information with their target audience anywhere, at any time.
Whatever companies are hoping to achieve with their corporate video, Deepend specialise in translating and projecting key messages through thoughtful storytelling – utilising imagery, sound and words to create a compelling narrative.
Need to know more? Take a look at how we have developed compelling corporate videos for our clients.