“Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration… shining down from heavens as a ray of grace. In reality, the imagination of the good artist or thinker produces continuously good, mediocre or bad things, but his judgment, trained and sharpened to a fine point, rejects, selects, connects… All great artists and thinkers are great workers, indefatigable not only in inventing, but also in rejecting, sifting, transforming, ordering.” Nietzsche
More than 100 years on, this observation perhaps has even more gravitas than it did when it was written. As the world continues to change and grow in complexity the ability to generate truly original ideas has become even more difficult. Despite having what appears to be more tools at our disposal, the simple brilliance and clarity of a ‘great idea’ is often lost in the wash of new inputs that we are fed daily through the endless channels of media and technology.
At Deepend we believe great ideas are formed, not found. We believe that with a sound strategic platform, a vigorous creative process and a multi-disciplinary team working together, we are able to develop truly great ideas and concepts that work in the complex landscape in which we now live.
At Deepend, we love creating things that change the way people interact with their world – through technology, with brands and with each other.
And our ongoing investment in research and development, open brainstorms and creative leadership allows us to think creatively as a group – leading us to greater strategic insights, bigger ideas and ultimately better brand experiences.
We have proven skills in developing big ideas for:
- Multi-channel ad campaigns
- Interactive digital experiences
- Branded content
- Experiential activity
- Guerrilla and ambient marketing
- Social media
- Mobile apps
Need to know more? Here are some great Creative concepts we’ve come up with for our clients.