Mobile websites are now a permanent and ubiquitous channel of information, entertainment and communication – and unlike apps, mobile web browsing is dominated by users looking for instant access to time and location specific information. As this generally begins with a search and leads to a brand’s website, it’s vital that captive and motivated users are able to continue their journey through to purchase.
Mobile devices are the dominant channel for communication between brands and consumers following PCs, and beyond the obvious convenience and accessibility for users, mobile websites provide the only mobile solution that is cross platform compatible – working on iPhone, Android and more, and enabling cost effective solutions that reach a large audience.
Browsing is no longer limited to the PC with estimates of 30% of unique browsers reaching a brand’s website via mobile – which means catering to this traffic with something other than a smaller version of your website is vital to success.
Mobile users don’t need access to all of the content on a site, and brands should focus on delivering only the information that is relevant to the users time and location – and ideally a purchase trigger like an in store offer linked to mobile.
Brands that provide simple and instant access via mobile allow consumers to review product information, find retail locations and complete purchase decisions in short and valuable browsing sessions.
Deepend specialise in developing cost effective mobile websites for clients, populating mobile sites using a client’s existing CMS and presenting a streamlined and optimised view of the PC on mobile.
Need to know more? Deepend regularly create ROI success with solutions that don’t require additional management from the client. View our case studies here.