While a song may tell a story, it is the music video that exposes the song to more than an existing fan base. Music videos capture the essence of a song, the image of the band and most importantly, the attention of a wide audience.
Musicians today rely greatly on live performances and merchandise to drive revenue, and the music video remains one of the best marketing tools available for increasing an artist’s exposure.
Music promotion is central to the success of a band or an individual song, with labels, managers and promoters all relying heavily on the breadth of a bands exposure.
Emerging and established acts continue to use music videos to promote reach and awareness and ultimately, drive song sales.
And although a recent number of acts have found success using free broadcast services, generally to stand out from the crowd – whether on user-generated or more traditional music platforms, artists need a creatively persuasive video that will capture the imagination of both an audience and promoter.
Professional music videos not only legitimise a band’s reputation; iconic and memorable music videos create a strong emotional bond with audiences, ensuring an artist’s longevity and bankability.
Need to know more? Take a look at some of Deepend’s award nominated music videos created for our clients.