Big, integrated campaigns are a way of life for many brands and brand managers, and often the digital channel is used to simply amplify a campaign – be it ATL, large-scale event or experiential stunt – to as many people as possible. But in today’s highly complex owned, earned and paid digital media landscape this approach to online marketing is both limited and outdated.
At Deepend, we believe that your campaign must first be effective online, before you can consider the value of engaging other channels for amplification. And because digital is often a starting place for campaign ideas – large and small, a deep understanding of online behaviours is essential to providing successful integrated, campaign-led solutions.
And we don’t view online marketing as a single channel – we see it as a whole new, complex, group of channels.
Different campaigns require different approaches, and whether you’re targeting your audience via mobile, search, online video or social – we tailor our approach to suit your brands specific needs. And when this ‘always on’ environment requires effective ongoing management long after the campaign has finished, we can help you continually engage your audience through the various avenues digital has to offer.
Deepend has specialist expertise in the following areas:
- Target audience definition
- Market analysis
- Channel strategy development
- Concept ideas
- Campaign creative
- Implementation plan & success criteria
- Campaign management & fulfilment
Need to know more? Take a look at how our Online Marketing expertise has helped our clients reach and affect their target audiences.