When television first arrived it was basically radio with pictures; stylish radio actors were filmed standing in front of microphones. It took clarity and innovation to evolve the old style of storytelling, and the digital world faces a similar challenge with tablet applications presenting opportunities well beyond PC and mobile.
Tablets are an exciting new medium for brands looking to engage, and while most companies group tablets somewhere between laptops and mobile phones, at Deepend we see a much greater potential to utilise tablets as a powerful device independent of PCs, web browsers and location.
We understand that users approach tablets in an entirely different frame of mind to other mediums – it’s a considered and deliberate engagement, not a spontaneous interaction. This makes tablets a ‘lean back’ experience with a depth of interaction unrivalled by PC, mobile or TV, and brands established in these mediums will need to evolve to remain relevant.
Deepend are helping brands to align their content, messaging and approach with the unique features available to tablets, and we are excited to be developing solutions that will continue to shape the future growth of the market.
Want to know more? Take a look at how our insights and expertise have helped our clients successfully extend their brand reach through tablet applications.