FOX8’s primary expertise is in delivering engaging video content. Extending that experience online was their number one objective for their new site.
Ensuring a user can easily watch, queue, comment on, and explore video content online was essential to playing to FOX8’s strengths.
Video pre-rolls form a significant proportion of FOX8’s income, and were essential in any solution.
The solution called for a seamless AJAX web development
navigation solution that allowed a full exploration of the content, while leaving a viewers video uninterrupted.
The vision for the offering was device agnostic, but limitations in HTML5
pre-roll technology meant an HTML5 player was not possible across the board.
Building the player on the Akamai content delivery network, with the JW player means the video player is HTML 5 ready, as soon as pre-roll capabilities are available.
FOX8 saw a jump in video views directly following the launch of the site. A fully scalable navigation structure will grow with their video needs, as more local productions take their content online.
With exploration and extensibility at its heart, the robust FOX8 video content delivery solution is on the money!