On The Lookout For Ball
Using an instant win mechanic to drive greater campaign effectiveness
KIA’s partnership with the 2012 Australian Open included media placement across TV, outdoor, event activity and Facebook.
KIA required an iPhone and Android application to engage users with media, capture a database and convey KIA’s partnership with the 2012 Australian Open.
Deepend and Nomad developed a mobile marketing solution that included image recognition for competition entry, video channel, location map and integration with our licensed instant win promotion engine
All media interactions fed into our promotion engine managing reporting by visitor and media type.
The campaign received over 100,000 entries, 20,000 app downloads and was number 2 in the app store, 2nd only to the official Australian Open app.