Mentally Healthy Workplaces
Cutting the cost of depression in the workplace through an immersive online resource
Deepend was engaged by beyondblue, the national depression and anxiety initiative, to develop an online resource to provide practical tools and strategies for organisational leaders that promote mentally healthy workplaces.
Our key objective was to encourage the participants to actively engage with the material and download their own personalised action plan.
Our strategic insight was that while the target audience are digitally savvy, they are extremely time-poor. The user experience (UX) and interface (UI) of the online resource had to be designed in a way that instantly engages the user with a set of interactive tools that deliver immediate feedback.
The creative technologies include a cost calculator, risk assessment tool and personal experience videos that are incorporated with parallax functionality for an immersive learning experience.
The resource has been distributed to members of a focused research study involving a sample of organisational leaders prior to national launch. So far the results have been very positive with a 95% approval rating by participating companies and 22% of users interacting with all 5 main pages. The average time on site by returning visitors is 17 minutes, an impressive first step towards reducing workplace mental health stigmas.
Time on site KPIs
exceeded by over 80%