Have You Ever Seen The Silence?
Pure Tasmania is the brand behind a suite of luxury hotels and resorts located in some of the most iconic locations in Tasmania. The properties are owned by Federal Hotels and Resorts, Australia's oldest hotel consortium and the largest tourism operator in Tasmania. Federal were looking to develop a website to encompass the new Pure Tasmania brand and entice the high end of the tourism market, both domestically and internationally.
A key innovation of the site is the Holiday Planner, or Global Booking Process. It allows users to store the details of their preferred tours and accommodation options in one location. From here they can check real-time rates and availability and make bookings across their entire itinerary.