Taking Venue Sales into the Future
Spending over a Billion dollars on refurbishing their entire offering, Echo Entertainment and The Star required a platform for Venues sales staff to drive conference and event sales. Not only did the platform need to position the development as Sydney latest and greatest event space, it also needed to do so before considerable components of the development had even begun.
This painted a clear picture of the breadth of the Stars developing conference and event offering, showcasing it in a suitably modern and layered design.
The resulting piece is a highly interactive, visually rich sales tool, that serves to position the Star as the high end conference and event venue that it is destined to become. The use of the iPad as a sales tool means that the Sales team can gain access to an updated version of the presentation no matter where they are in the world, by simply syncing their computer. This allows the Star to update the piece with real imagery of new spaces and rooms as they are completed.