Positive Change through Data Analytics and Media

Data is at the heart of decision making. To drive data-driven actions we strive to be able to ask the same questions of the data as we would a human. At Deepend it’s our job to make this happen.

A website or a creative campaign are only as good as the impact they have to the bottom-line or the insights they generate to effect positive change that delivers results. That requires the intelligent collection, analysis and interpretation of data to drive actions and outcomes.

We always look to balance system and human data to ensure we’re landing not just optimisation of existing data sets but also driving new insights.

Our Approach to Data and Media

Not all data is equal.

We like making informed decisions that drive business outcomes.
We like simple. Because media and data can get complicated fast and it’s not always easy to see the wood for the trees.
We always derive insights from first hand research and analysis of client platforms and information to derive insights that can lead to strong outcomes.

Our Data Process

Whilst we can and do plan and buy media for our clients we always focus on unlocking the full power of the funnel with our Continuous Improvement services.

We like making informed decisions that drive business outcomes.

Drive media efficiencies which are governed by media data alone does half the job, we will always work to integrate first party data and insights to not only improve media efficiency but also drive on site conversions.

We don’t just lean on data gained though ones and zero’s we value design thinking and human validation learning just as much and will always balance data from systems with first hand data from people to drive truly significant change.

Continuous Improvement

Annual calendar of Continuous Improvement which is a blend of strategic ‘outside-in’ research to drive change and inside-out data to led analysis to drive incremental improvement and efficiency.