At Deepend and History Will Be Kind, we believe that every business should serve as a force for good. As B Corp certified companies, we are committed to making a positive environmental impact and promoting sustainability—both through the work we do and the way we do it. Recently, we had the opportunity to bring these values to life by participating in the Clean Up Australia - Business Clean-up Day annual event. 

Our team united to clean up our local environment, transforming the activity into a meaningful team-building exercise. Working together toward a shared goal not only strengthened our team spirit but also highlighted our dedication to corporate social responsibility (CSR). 

Armed with gloves, garbage bags, and recycling bags, our enthusiastic team spent the day removing waste from Green Park in Darlinghurst. This effort was a reflection of our commitment to preserving the natural beauty of our surroundings and fulfilling our CSR responsibilities. It was a powerful reminder of how small actions can create a significant impact—and how much can be accomplished when we work together. 

To highlight our social impact, we successfully collected and removed approximately: 

• 600 cigarette butts 

• 100 plastic fragments 

• 200 pieces of soft plastics (such as food wrappers and chip packets) 

• 3 syringes 

• 250 glass fragments 

• 50 bottle caps 

This tangible outcome showcases how small efforts can contribute to a cleaner environment and a sustainable future.

Our team's efforts didn’t go unnoticed. Many curious passersby stopped to ask about our cleanup initiative, and we felt a deep sense of pride in sharing our commitment to environmental sustainability and social responsibility. 

Being B Corp certified means we hold ourselves to high standards of social and environmental responsibility. It’s a pledge to do better—not just for our clients and ourselves, but for our entire community. In return, we see it as a small yet meaningful way of giving back to our beautiful planet. 

Participating in initiatives like Business Clean-up Day is just one of the many ways we are bringing our B Corp commitment to life. We are excited to continue making a difference through responsible business practices and impactful community initiatives.