The teams at both Deepend and History Will Be Kind are thrilled to share that we're officially B Corp certified.

We’ve always believed that design, creativity and communication can do more than solve commercial challenges, they can reshape perspectives, influence policy and culture, and contribute to a better world. For this reason, we’ve always seen achieving B Corp certification as not just a goal, but a responsibility.  

It’s not just a fee and a logo thing, joining the B Corp movement involves a rigorous process and assessment by B Lab. Over the past 18 months, we’ve had the unique opportunity to measure and review our impact across our team, community, environment, customers, and partners. By measuring what matters, we were able to drive the changes needed to meet the high standards expected of organisations committed to balancing profit with purpose and operating as businesses for good.

Change for Good 

We made a number of changes across various areas of our business operations. Focusing on our team, we evolved our industry-leading ‘BeKIND’ benefits, which include a range of supported leave, volunteer days and a training academy. We also evolved our recruitment and retention strategies to support a diverse workforce.  Additionally, we are committing more time to support the community through external mentoring, industry advocacy, and group volunteering. Another significant change was the launch of History Matters, a strategic impact and ESG offering.

Pursuing Purpose 

Across Deepend and History Will Be Kind we work with a diverse range of clients and make it part of our mission to partner with more like-minded organisations that are driving change in their respective fields. This builds on our work with current and former clients, ranging from Non-Profits such as Australian Red Cross, St Vincent De Paul, and McGrath Foundation to sustainability innovators including MCI Carbon, Google, ISPT, DEI champions, Randstad, Hilton, and B Corps including Sharesies and Koskela.  

And it’s just the beginning 

Becoming a B Corp has been a transformative process, and we’re only at the start of the journey. It has not only challenged us to raise the bar across our business and operations but has also strengthened our capabilities and credibility to partner with like-minded organisations committed to delivering transformative impact across business, people, and the planet. We will continue to explore and challenge the possibilities of our impact. We are now committed to driving momentum and engaging more deeply with the B Corp movement.  

Making impact with our work