To kick off B Corp Month 2025, we were incredibly proud to partner with B Local Sydney to host an insightful panel event, with leaders from across sectors speaking to both the challenges and the opportunities we face heading into a year dominated by uncertainty, political polarisation, and in certain markets – the dialing back of progressive policies. 

Our panelists brought energy, positivity and practical learnings to the table, highlighting the proactive steps that B Corps can take in 2025, harnessing the power of their people and customers to create lasting, positive change.

Key Takeouts - Moving from insights to practice.

The insights from Laura, Sharon and Chris provided some powerful strategies for businesses looking to drive progress in the B Corp space and beyond. 

Insight 1: Education can be experiential 

Bringing customers directly into your supply chain or providing them with a ‘behind the scenes’ look at your business wherever possible can create a deeper understanding of your mission that surpasses any marketing campaign. 

Insight 2: Small actions can be mighty 

Navigating the global climate crisis and trying to make a difference can feel overwhelming for consumers, with many unsure of where to start. Breaking this down into small, easily actionable behaviours - such as using a reusable make-up removal pad rather than a disposable one - can help consumers build a sense of confidence that they are able to make a difference, no matter how small it might seem. 

Insight 3: Authentic transparency 

Being transparent with both customers and staff about the entire process – challenges included – fosters deeper trust and engagement than polished messaging ever could. You may not reach every goal, but honesty is key. Not meeting targets should never be a reason to stop communicating progress. 

Insight 4: Harness the power of storytelling  

Many consumers are unfamiliar with what it means to be a B Corp, so it's essential to engage them meaningfully across all channels. By explaining your actions and how being a B Corp shapes your mission, you help them understand your purpose and invite them to join you on the journey. 

Insight 5: Empowering employees: Staff are your most valuable assets and potential advocates so it’s crucial to ensure they are fully engaged with what being a B Corp means. Building in mandatory training to help them understand the scope of work involved and its impact across a business ensures alignment with the organisation’s long-term goals. From the top to the bottom, it’s an effort which needs input from everyone.  

As a recently certified B Corp, we have been blown away by the commitment and community spirit amongst B Corps in Australia. It’s safe to say that there is no lack of will when it comes to driving the agenda and ensuring businesses are acting as forces for good in this space, and we are looking forward to leading from the front here.

To dive into this event in more detail, check out this video from the night: